Ok we admit it: we are Twitter lurkers. We have found that there is a lot on Twitter that relates to our business, industry and the whole world of food –all of it educational and very tasty. There is a bounty of Twitter feeds from chefs, industry publications and organizations, print and digital magazines and…
With all the attention paid to Millennials, it’s hard to imagine another consumer group having the ability to distract and befuddle marketers. Wonder no more because Generation Z is moving in and bringing with them more than $44 billion in purchasing power. (Huffington Post, 2016) Loosely defined as those born between 1996- mid-2010’s/present, Generation Z is…
THE CONSUMER’S PERSPECTIVE We promised a second round of clean but this time we are examining it from the consumer point of view. We set out to uncover what the consumer understands about clean label and how far apart their knowledge might be from the industry’s definition. After that, we take a look how consumers…
