With all the attention paid to Millennials, it’s hard to imagine another consumer group having the ability to distract and befuddle marketers. Wonder no more because Generation Z is moving in and bringing with them more than $44 billion in purchasing power. (Huffington Post, 2016) Loosely defined as those born between 1996- mid-2010’s/present, Generation Z is…
It isn’t Chinese, Japanese, Korean or even Vietnamese. The original Asian fusion cuisine came from a country that dresses its spaghetti with hot dogs instead of meatballs and banana ketchup instead of tomato sauce. We’re talking about the Philippines, home to an intoxicating amalgamation of flavors from China, Spain, Malaysia, Thailand and Mongolia with a…
Sure, Millennials are the cool kids as far as consumer groups go but there’s another group that shouldn’t be overlooked. The Baby Boomers. Did you know that the Baby Boomers (aged 50-68) account for over 50% of all consumer spending yet only 10% of all marketing dollars are targeted towards them? And they control over…
